How Sexy Lingerie Is Becoming More Inclusive

For a very long time, the lingerie industry focused on models who were tall and skinny. Just like the ones we have always seen on Victoria’s Secret runways. Those body types were difficult to obtain, and a lot of other women felt left out and insecure about their own bodies. Now, there is a growing trend among companies to diversity and be more inclusive when they advertise sexy lingerie. Those models are no longer shaping the public perception of what defines beauty. The whole concept of beauty and “Sexy” is becoming more inclusive with models of all shapes and sizes.

Top brands had to change their advertising because of the growing competition in the industry. Many new brands saw a gap in the market and started embracing body positivity and comfort. This appealed to a lot of customers who were not confident with their bodies before. Women no longer feel the pressure to look like the previous models on magazine covers.

Creating More Sizes

Some independent labels are now producing different bras that are a better fit than the ones at Victoria’s Secret. This is to include women who could never find the right bra before. Brands in the past had a very limited number of sizes, and customers struggled to find ones that fit them the best. Now there are many sizes to choose from, but this is also very expensive for a business to keep up with.

There are many parts to a bra, and one can have up to twenty different components. This includes lace, straps, and closures. It is very difficult for one company to provide bras for every single customer’s body type. That is why many of them are providing as many sizes as possible. Even though one size may not be perfect for a customer, it might still be a better option than the limited choices they had in the past.

Proving That One Size Does Not Fit All

There is a lot of demand for plus size lingerie. Lingerie ads in the past always showcased very thin models, and now they are introducing a lot of plus-sized models to reach a wider audience. Beauty is no longer seen as a “One Size Fits All.” Brands are going out of their way to hire models who do not fit the typical size zero mold. This is to include and accept women of different sizes instead of making them feel like they do not matter just because they are curvier.

Aside from the growing competition among brands, it was a cultural shift on social media, which played a big part in this acceptance. Women were ignored on mainstream media for a very long time, and now they are using social media to promote healthy bodies. This forced new lingerie brands like Thirdlove, HauteFlair, and many others to offer more choices for women with different body types.

Representation in Marketing Campaigns

Many brands are selling both lingerie and diversity. They are developing their marketing campaigns to attract women of all shapes, colors, and sizes. A lot of them have also stopped using photoshop and other editing software to represent real bodies. Women empowerment is a very powerful marketing tool for a lot of brands. They want to send a positive message and make more customers feel included.