Seven Keys to a Small Business Website That Works
When you have a great business website, it is inviting to your potential customers or clients. It should entice them to choose you over competitors because it exudes professionalism and it is easy to use and navigate. Having a website that is designed in such a way that it attracts prospective leads and converts them into sales is the key. It needs to be designed so your visitors can easily do what they need to do to get the results you want.
In order to create such a business website, consider the following tips to optimize your results:
1. Create Useful Content
When a business website gets too salesy, the likelihood that a site visitor will continue to peruse is highly unlikely. Most likely, these potential leads have come to your site to seek additional information about your product and or service. Therefore, they are already interested, and do not need to be convinced. It is better to provide them with content relative to your business. This is because the potential lead obviously needs assistance in this area, or at least has a general interest in the topic.
For example, if you are a realtor, you may offer tips on how to dress a home appropriately to attract sellers. If you sell art supplies, you may offer crafting ideas. Any relevant, educational content can be extraordinary helpful.
2. Stick with a Professional Look
Any business website worth its salt needs to look professional at all times. Using website templates found on many do-it-yourself sites or simply creating one by yourself at home are not the best ways to go. Anything that is amateur will become glaringly obvious among professionally-designed business websites.
It is always best to hire a website designer with the proper experience (such as Spiritworks-art development firm) to create your company’s website.
3. Make Sure it’s Ready for Business
At some place on your site, preferably at the top or the very bottom, where it is noticeable and in large-enough print, be sure to list your business’s name, address, and phone number. It is even better if you can arrange it so that your contact information appears on every page.
4. Ease the Visitors’ Worries about Security
Understandably, people these days are worried about information breaches when it comes to using their credit cards and bank account numbers online. With the right technology, like SSL, your client base should rest easily. Be sure to implement such measures and don’t forget to let visitors know that you have them in place. You could do this easily by putting Secure Site certifications on your most visited pages.
To add reassurance, be sure to address visitors’ concerns in an area dedicated to frequently asked questions. This assuages fears and builds confidence in your proprietary as a company that they are willing to do business with.
5. Incorporate Search-Engine Optimization
Search engine optimization, or SEO, as it is commonly known, is the way to get every page of your business website to rank high in search engines, such as Google, Bing, or Yahoo.
Your site should have all of the following items to rank appropriately:
A. Title Tags
These specify the title of an individual web page.
B. Meta Description
A description containing approximately 155 characters that describes a web page’s content.
C. Keywords
These are used to attract prospective leads searching for particular subjects.
6. Obtain Paid Web Hosting
Free web hosting does not present your company in the best light. Visitors will look at you as cheap, or one to cut corners, which is not a good look for someone trying to get their business.
Also, free hosting does not allow a company to use it’s own domain name in its web address, which does not appear professional. Cheap or free hosting also tends to mess up often, causing massive amounts of downtime, which certainly is not best for business.
7. Utilize Social Media
Today, the majority of business websites have social media ties. They usually have an Instagram and a Twitter account, as well as a Facebook page.
Not only do these accounts give your company an added air of legitimacy, but you can also link your content to tweets and posts, and use them to promote your merchandise and services, which, in turn, will rank you higher on search engines, increasing your traffic.
In conclusion, if you follow this list to a tee, you should be able to build a company website that attracts leads and converts them into happily paying customers. Try some of these tips today!
